![]() ![]() ![]() The fruit can be found in dried snack form, but prune concentrate and plum juice are also popular in the country. It started to become popular as a snack food or just a regular dried food and since then it’s expanded,” Leahy said. “Interestingly enough, a fairly high percentage of young Asian women suffer from digestive problems and that’s how the prune industry first started gaining traction. ![]() Leahy said the ingredient offered bakeries in Japan the chance to liven up a flat market and offer something different to consumers while also hitting on health points. That’s why we see the opportunity on the ingredients side – we know people eat them, they understand them and have the awareness level and it’s something new for the bakery and confectionery channels to try,” he said. “Awareness level is quite high and prunes can be found in every retail store across Japan. The fruit carries health, and particularly digestive health, connotations in Japan, he explained. Speaking to at IBIE 2013 in Las Vegas, Leahy said culinary interest was driving popularity across Europe and health awareness was the main driver in Japan. US-based Sunsweet Ingredients has a lot of business interest coming from international markets like Japan, Latin America and Northern Europe, according to Tom Leahy, president of Sunsweet’s global sales agent CropSource International. ![]() Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems. ![]()
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